That's easy; the more the better! I'll tell you what - I browse a lot of cached web pages from my PocketPC including sites that I normally wouldnt waste my time on. Not to say in the least that this is one of the sites but rather because they are there. If you are looking to bring in more visitors (and who isn't these days) I think that this is an easy way to do it.

Personally, I would love to read the news as well as reviews and comments. Also, please make sure to include pictures!

For example, take a look at the way Dave's iPAQ has formatted their page for download. Pretty easy stuff I would think, right?