Come November 16th this Source powered rollercoaster of blood, intrigue and wild characters will take you for a vampire guided ride through the streets of LA.

"ACTIVISION SETS SHIP DATE FOR VAMPIRE®: THE MASQUERADE - BLOODLINES(tm)

Santa Monica, CA - November 9, 2004 - The bloodletting begins on November 16, 2004 with the shipping of Activision, Inc.'s (Nasdaq: ATVI) Vampire®: The Masquerade - Bloodlines(tm) for the PC.

An all-new RPG adventure, Vampire: The Masquerade - Bloodlines is filled with rich character development, an intriguing storyline set in White Wolf's World of Darkness®, and mind-blowing graphics powered by Source(tm) - Valve's next generation engine technology. It will take a vicious array of vampire disciplines and a healthy penchant for blood, for players to survive the dark and gritty undying world of modern day L.A. Selecting from one of seven clans, gamers will interact with other characters, decide with whom to ally themselves, and watch as darkness takes over their soul while a mysterious plot unfolds.

Developed by Troika Games, Vampire: The Masquerade - Bloodlines is rated "M" (Mature - Blood and Gore, Intense Violence, Sexual Themes, Strong Language) by the ESRB and will carry a suggested retail price of $49.99.

About Troika Games
Troika Games was founded in April 1998 by the creators of Fallout, the 1997 winner of OGR's Game of the Year, and winner of RPG of the Year from PC Gamer, Gamespot, Adrenaline Vault, Games Domain, Gamesmania, and many others. Troika Games' debut title, Arcanum: Of Steamworks and Magick Obscura, an original RPG published by Sierra Studios, was released August 2001 and has garnered the 2001 RPG of the Year award from PC Gamer, Computer Games magazine (where it also won their Best Writing award), the Vault Network, the Electric Playground and IGN.COM (where it also won their Reader's Choice award).

About Activision, Inc.
Headquartered in Santa Monica, California, Activision, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products. Founded in 1979, Activision posted net revenues of $948 million for the fiscal year ended March 31, 2004.

Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Italy, Japan, Australia, Scandinavia and the Netherlands. More information about Activision and its products can be found on the company's World Wide Web site, which is located at www.activision.com."

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Sheep!