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New York, NY -- Samsung, the world’s leading manufacturer of CRT and TFT monitors, today unleashes one of the most versatile and technologically-advanced LCD displays on the market, the SyncMasterÔ 173P. Targeted to PC and online gamers, corporate and business markets and perfect for the home, the 17" 173P incorporates Samsung’s brand new and proprietary MagicTune™ software for a truly hands-free experience. It also features Samsung’s MagicBright technology, dual inputs (digital and analog) and Pivot technology. This radical new monitor will be shipping in October 2003.

Utilizing it’s advanced MagicTune software and Display Data Channel Command Interface (DDC-CI), the 173P features a single on/off button -- all other applications, set up utilities, and screen adjustments are executed via the mouse through the video cable. MagicTune’s default screen, known as the Wizard, guides users through a comprehensive step-by-step setup procedure than ensures customized optimum on-screen performance. Individual preferences are unlimited and saved to the computer’s hard drive, enabling each user who operates the monitor to personalize the display to their specific screen preference.

MagicTune setup features include geometry, color, options menu, and a comprehensive help\support menu. The geometry feature allows the user to adjust the display via a test pattern producing precise accurate screen geometry. The color feature lets the user adjust the display’s white point via a test pattern for an accurate and natural flesh tone appearance. The options menu includes six popular language selection, user and preset modes, input source selection, support menu, software upgrade feature, extensive help menu and an asset identification feature.

The 173P utilizes Samsung’s MagicBright technology, which features three separate "brightness modes" designed specifically for PC, Internet and entertainment applications. The first brightness mode, PC-Text, is ideal for traditional text-based computing such as world processing, spreadsheets, graphics and database applications. The PC mode features a brightness level equivalent to what users are accustomed to on traditional LCD displays.

The Internet Mode offers increased luminescence that is specifically designed for viewing streaming video or video from the Internet. As a result, users downloading video from the Internet see a brighter, more saturated color as well as sharper and crisper images when compared with video viewed on a traditional PC display.

The third -- and brightest -- mode parallels the TV viewing experience and features the highest luminescence level. This mode is designed for entertainment applications such as PC-Internet gaming, multimedia content editing, and watching TV or HDTV (if a user’s PC includes a TV tuner).

The SyncMaster 173P offers users the option of using either a digital or analog interface for viewing images and text. The Digital Video Interface (DVI) ensures a shaper, cleaner image and a more accurate representation of the original video source. Since video starts out digital in a PC graphics card, the digital output is directly interfaced to the digital input of the LCD panel and always provides the optimum quality image. In addition, no end-user adjustments are required with a digital display, even when randomly changing resolutions.

For users with the need for picture-perfect image quality, the SyncMaster 173P features Samsung’s Patterned Vertical Alignment (PVA), the latest technology advancement in liquid crystal cell structure for improved viewing. The display offers an extra-wide 178° viewing angle, an exceptionally high brightness rate of 270cd/m2, a 700:1 contrast ratio, an ultra-fine pixel pitch of .264 mm and offers a maximum resolution of 1280 x 1024.

The SyncMaster 173P meets TCO ’03 standards for low emissions and incorporate a power management system that complies with VESA, DPMS, Energy2000 and the Environmental Protection Agency’s Energy Star Standards for energy efficient reduced power consumption.

Samsung backs all of its monitors with a three-year, parts and labor warranty as well as toll-free technical support 24 hours a day, 365 days a year. In addition, Samsung offers a three-year Advanced Replacement Program, three-year Repair & Return or Exchange and three-year Shuttle Exchange for hassle-free repairs.

For more information about Samsung's SyncMaster monitors or for the name of the dealer nearest you, contact Samsung toll-free at 1-800-SAMSUNG or via the Internet at www.samsungusa.com/monitor.

Samsung Electronics America’s Digital Information Technology Division (DITD), located in Irvine, California, is the U.S. subsidiary of Samsung Electronics Company, Ltd. (SEC). Samsung’s DITD markets a complete line of award-winning TFT and CRT computer displays, laser printers, fax machines, multifunction devices, ODD (optical disc drive) and HDD (hard disk drive) drives for professional, corporate and SOHO users. DITD also markets large-screen plasma, and LCD displays designed specifically for the professional and commercial markets.

The Samsung Electronics America organization also oversees the North American operations of Samsung Telecommunications USA, Samsung Canada and Samsung Mexico. SEC, with operations in more than 47 countries, is the largest electronics company in Korea and one of the top ten in the world. The company is the world’s number one producer of computer displays and DRAMs and was recently named one of the world’s Top 100 Brands by BusinessWeek magazine.

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